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Passion and Virtual Real Estate

Some things are repeated so many time that we just sort of automatically assume their true. There are many examples of this in the Internet marketing trade. One popular notion, for instance, is that people should build sites on topics in which they have a personal interest. People repeatedly argue that a passion for a particular subject area is almost a necessity for success.

That sounds intuitive in a touchy-feely kind of way, but it doesn't really hold up to serious scrutiny. It definitely doesn't hold true with respect to VRE projects. Would it be nice to have a site about your favorite thing in the world? Sure. Is it actually necessary? Of course not.

Sure, you'll want to develop a basic idea of the niche and the people within it, but as a VRE owner you don't need to be neck deep in a topic to make it profitable. That's especially true when you consider the fact that you can outsource the bulk, if not all, of your content creation needs.

For some people, the passion is in the puzzle. They're just as excited in finding underrepresented niches and keywords to dominate as they are in the topic of the website. If you have a passion for Internet marketing and VRE, it probably doesn't matter if you love the niche.

Still not convinced? Would you rather have a site about your favorite thing that earned $5 per day or a site about the status of wombats in New Zealand (assuming that isn't your favorite topic) that earned $500 per day.

Are you feeling a passion for wombats? No. But you might be feeling a passion for making money from a wombat site.